THE BIG MULTINATIONALS OF THE USA AT THE 5G FORUM IN SEVILLE

26/04/2022

The North American multinationals American Tower, Viavi Solutions, Qualcomm, Mavenir, Cisco, Keysight Technologies and Tesla will show all their muscle at the 5G Forum 2022. It is the participation record for companies from the United States.

The 5G Forum 2022 is held from May 9 to 13 in a hybrid format. With an opening day in Seville, on May 9, and which will be held at the Palacio de Congresos, FIBES. And the following four days in virtual format. This event crosses borders and the best example is that in this fifth edition, for the first time, up to six top-level American multinationals will be the protagonists.

The multinationals from the United States, as well as others from Europe and Asia, in addition to the Spanish, will share their advances and use cases in relation to 5G technology.

The Mupi of American Tower

The American Tower company, based in Boston, will be very present at the 5G Forum 2022. On the opening day, on May 9 at Fibes, they will make the world presentation of a digital Mupi that works through 5G technology, which will have as objective to show a business model based on a hybrid support of telecommunications, citizen information and advertising. Adapting to the urban style.

This Mupi shows that connectivity has never been more discreet while respecting the visual harmony of the city. It is made up of a led screen and that makes it an exclusive location, with technologically attractive solutions for advertisers and the public administration.

Another feature of this Mupi is that it is also made up of the so-called Smart Points: reducing failed deliveries and unnecessary contacts, improving citizen service. Attendees will be able to enjoy, using their phone’s camera, a unique experience based on 5G operation.

On the other hand, on the second day of the 5G Forum, José Barroso, Head of Innovation at American Tower, will tell us in his presentation how this American company has created this Mupi. A hybrid telecommunications, advertising and public service support for the citizen, for the use of urban furniture in the development of New Technologies in SmartCities. It is a cost-free model for the public administration, profitable and that entails significant savings for telecommunications companies and advertisers. A very important advance, without a doubt, thanks to 5G technology.

Keysight Technologies MIMO technology

The Californian company Keysight Technologies will be very present at the 5G Forum 2022. On the opening day at Fibes, on May 9, it will present to visitors one of its latest demonstrations based on 5G technology. Also, on May 11 -third day-, this company will be present through a presentation by Rafael García, Product Manager (Wireless Analyzers), and a Webinar in which Rafael García, Pertti Kangas, Product Manager, Channel Emulation will participate Keysight Technologies Solutions; Jukka Kyröläinen, R&D manager, wireless systems and channel modeling, CE team at Keysight Technologies; and Subin Narayana, 5G Wireless System Specialist Keysight Technologies.

In these sessions, Massive MIMO will be discussed, the technology that allows any communication device to enjoy 5G connectivity. During this session, the details of end-to-end 5G massive MIMO technology will be told. It will then show how to measure massive MIMO beamforming and data throughput simultaneously with the latest channel emulation and wireless analytics solutions from Keysight Technologies. To register for this exclusive webinar for free, click here

Mavenir and its Convergent Core

Mavenir, a company specializing in telecommunications software based in Texas, will also attend the 5G Forum. Specifically, on the second day of the event, on May 10. Javier Gavilán, Regional South of Europe and Latam of Mavenir, will talk about the Mavenir Convergent Core on public cloud.

Mavenir is perhaps best known in the market for its Open RAN product. However, they have an extensive portfolio that also includes data CORE for different technologies, from 2G to 5G. The different network functions can be deployed on any type of cloud, private, public or hybrid.

In the presentation, Javier Gavilán will present the deployment capabilities of his converged CORE on public cloud, in particular the collaboration with Amazon Web Services, but which could be extrapolated to other providers such as Azure or Google Cloud.

Viavi Solutions quality 5G services

The multinational VIAVI Solutions, based in Arizona, will also be present at the opening day of the 5G Forum, where it will expose visitors to one of its latest demonstrations through 5G.

On the other hand, this company will also participate in the fourth day of the 5G Forum, on May 12, with a panel in which three speakers will participate: Maribel Ortiz, EMEA Channel Director of VIAVI Solutions; Genís Sánchez, EMEA PLM Director, VIAVI Solutions Wireless Test; and Mercedes Fernández Gutiérrez, Independent Advisor, formerly – Innovation Manager at Telefónica Spain. This presentation will provide information on how to deploy 5G networks and services with quality and efficiency. A very important fact and in which VIAVI Solutions has great experience.

Qualcomm and 6G

The Californian company Qualcomm, specialized in producing chipsets for mobile technology, will also participate in the 5G Forum 2022. Specifically, on the second day of the event. Through a speech in which the General Director in Spain of Qualcomm, Douglas Vaz Benítez, will go one step further to talk about 6G technology. A spectrum that is already very present in many parts of the planet.

Cisco and quality 5G connectivity

Cisco, a multinational also based in California and specialized in the manufacture, sale, maintenance and consulting of telecommunications equipment, will also be at the second day of the 5G Forum. Virginia Teixeira, Principal Systems Architect at Cisco, will speak about how quality 5G connectivity, integrated with other technologies such as 4G and Wi-Fi, is essential to create a telecommunications system that enables a digital society.

From this more powerful connectivity, it is possible to realize technologically advanced IoT services that demand diverse and strict performance parameters (latency, density, scalability, bandwidth, etc.). For demanding business environments, P5G is a key architecture to ensure that superior connectivity.

 

Tesla

Tesla, an American company based in Texas that designs, manufactures and sells electric cars, components for the propulsion of electric vehicles, solar roofs, photovoltaic solar installations and domestic batteries; It will also be present at the 5G Forum. It will display its exclusive electric car models on site. In addition, previously registered visitors will be able to take a test drive.

The 5G Forum is promoted by Sevilla City Office and Fibes. It also has the support of Telefónica, Orange, American Tower, Viavi Solutions, Ericsson, Capgemini Engineering, Qualcomm, Mavenir, Rohde & Schwarz, Keysight Technologies, Netmetrix-Spirent, Cisco, Huawei, ZTE, Malaga City Council, Digital Content Center , Fycma, National 5G Observatory, Cellnex, Advantech, Ateme, TOTEM, Dekra, Televes, Hispasat, Nokia, JVC, Toshiba, Axión, Impulsa Vision RTVE, OFG and the Ministry of Economic Transformation, Industry, Knowledge and Universities of the Board of Andalusia.